Week #5 #
Feedback Collection Plan #
Stakeholder Identification #
- Tourists: Regular travelers who use tourism apps for planning trips.
- Travel Agencies: Professionals who recommend apps to clients.
- Local Tourism Boards: Stakeholders interested in promoting local attractions.
Theoretical Questions for Stakeholder Meetings #
Tourists:
- How do you usually plan your trips, and what role do mobile apps play in your planning process?
- What features do you find most valuable in a tourism app, and why?
- Can you recall a recent experience where a tourism app exceeded or fell short of your expectations?
Travel Agencies:
- How do you assist clients in selecting tourism apps for their travel needs?
- What features do your clients typically look for in a tourism app?
- How important is integration with local attractions and cultural information for your clients?
Local Tourism Boards:
- How do you currently collaborate with mobile apps to promote local attractions?
- What types of features or functionalities would you like to see in a tourism app to better serve your region?
- How do you measure the success of tourism apps in promoting local destinations?
Feedback Collection Methods #
- One-on-One Interviews: Schedule meetings with representatives from each stakeholder group to discuss these questions in depth.
- Online Surveys: Develop an online form incorporating these questions and distribute it to a broader audience through social media, email newsletters, and within the app itself.
- Focus Groups: Organize small groups of users to discuss their experiences collectively, encouraging interaction and deeper insights.
Implementation and Analysis (names invented for privacy purposes) #
Interview with Tourist - Ivan Ivanov
Date: July 3, 2024
Participant: Ivan Ivanov, Regular Traveler
Notes:
- Ivan typically plans his trips independently, using tourism apps to find attractions and routes.
- He highly values app features that allow filtering attractions by criteria such as historical sites and natural landmarks.
- Accuracy of attraction information and map precision are crucial to him to avoid wasting time on finding locations.
Interview with Travel Agency Manager - Elena Petrova
Date: July 5, 2024
Participant: Elena Petrova, Manager at “Traveler” Travel Agency
Notes:
- Elena mentioned that their clients expect tourism apps to be user-friendly and provide comprehensive information about local attractions to enhance travel experiences.
- Key features include quick attraction discovery, itinerary planning, and the ability to save and share travel plans with clients.
- Integration with local attractions and cultural heritage is also essential for their agency’s app selection.
Interview with Local Tourism Board Representative - Andrei Smirnov
Date: July 5, 2024
Participant: Andrei Smirnov, Representative of City Tourist Information Center
Notes:
- Andrei emphasized the importance of collaboration with apps to promote local attractions and facilitate access to cultural events and regional highlights.
- He expressed interest in features that could attract more tourists by showcasing unique aspects of the city or region through interactive maps and descriptions.
- Accessibility and accuracy of information within the app are crucial for successful collaboration.
Analysis of Feedback #
Common Themes:
- High appreciation for attraction filtering and discovery features.
- Requests for improved map accuracy and updated attraction information.
- Importance of integrating with local tourism bodies and cultural heritage.
Priorities for Improvement:
- Enhancing map interface and implementing a mechanism for timely information updates.
- Developing new features to enhance integration with local tourism bodies.
Development and Planning #
Changes and Enhancements:
- Roadmap to improve map accuracy and information update mechanisms.
- Feature development plan to strengthen integration with local tourism bodies.
Timeline: Defining a timeline based on feedback and project goals for implementing changes and enhancements.
This structured approach will help systematically utilize feedback from stakeholders to improve and advance your tourism application.